Alimama FangYuanTi
Alimama FangYuanTi / the two-axis variable rounded-square face from Alibaba
Type specimen
The specimen uses the official Google Fonts subset when available, otherwise a font installed on this device. If neither exists the browser falls back to a system font, so treat the official download page as authoritative.
About this font
Alimama FangYuanTi is a simplified-Chinese variable typeface by Alibaba's Alimama smart-type studio, released 2023. Its signature is a two-axis variable design: one axis morphs between square and round stroke endings, the other varies weight. An AI-assisted workflow produced the full GB2312 set of 6,763 simplified Han plus Latin and punctuation within about twenty days. In use you can pick any point between a crisp technical square and a soft candy round, all from one variable file, and animate it in CSS via font-variation-settings. It suits e-commerce campaigns, posters, brand key visuals and short-video covers. Alibaba licenses it free for commercial and non-commercial use, embeddable in apps and web; modification, re-distribution, standalone sale and trademark registration with it are prohibited. Download only from the official Alibaba Fonts site or iconfont.
Where it works best
Best for e-commerce banners, ads, brand key visuals, short-video covers, packaging. Square end reads techy and bold (digital/sports/tech); round end feels friendly and cute (children, food, maternity). Keep body copy 16px+ with a lighter weight; pair with a geometric sans or Inter for Latin. If the face is used as a product name or logo, avoid trademark filing with it as stated in the license.
| Weights | 1 |
|---|---|
| First release | 2023 |
| Designed by | Alimama font team |
| Rights holder | Alibaba Group / Alimama |
| Scripts | Chinese |
| Licence | Alibaba free Alibaba Free Commercial Licence |
| Variable font | Supported |
Licence and commercial boundaries
Licence：Alibaba Free Commercial Licence
Alibaba's unilateral declaration: free perpetual global commercial use for individuals and firms - ads, packaging, film, e-commerce, app embedding and trademarks. Restrictions protect the files: no tampering, reverse-engineering, notice removal or standalone sale; download only from official channels. Corporate policy, so re-verify for long-lived high-value assets.
Alimama free-commercial legal statement. Free for personal and business use in ads, packaging, film, e-commerce and app/web embedding. Prohibited: modifying or re-creating it, reverse-engineering, selling or sub-licensing it standalone, and using it for trademark or design-patent applications. Keep the credit and download from official channels.
Hard restrictions
- No modification or derivation
- No standalone sale or sublicense
- No trademark/design-patent use
Official channels
- Go to official download → https://www.iconfont.cn/fonts/detail?cnid=pOvFIr086ADR
- Official alternative download → https://www.alibabafonts.com/#/more
- Read the original licence → https://www.iconfont.cn/fonts/detail?cnid=pOvFIr086ADR
Last verified：2026-09-07
This site is an index of publicly available information. It does not host, mirror or distribute any font file and does not warrant any licence. Rights holders may change terms, split free and paid editions, or withdraw a permission at any time. Before commercial use, verify the licence on the official page and keep a dated screenshot as evidence. For trademarks, overseas publication and large-scale embedding, consult an IP professional.